A year ago, Light House conducted a workshop with a number of business and land owners in the False Creek Flats (the area bound by Main Street, Prior/Venables, Clarke Drive, and Great Northern Way). One of the questions put forward was "What are the top words that come to mind as descriptors for the Flats?" Answers included words such as 'gritty', 'unknown', 'full-of-potential', and 'unkempt'. Tying these answers together, one participant put forward the phrase